frankies.freds

Welcome to frankies.freds, where creativity meets sustainability. Founded on the belief that fashion shouldn’t cost the Earth, frankies.freds is all about recycling, re-purposing, and upcycling apparel and goods to give them a fresh new life. At the heart of the brand is Frankie, a one-of-a-kind character made from upcycled treasures—a button eye, a sock ear, and a zip for a mouth. Just like the pieces he creates, Frankie is a symbol of resourcefulness, individuality, and sustainable fashion. Even the name frankies.freds reflects his unique way of saying “threads” as “freds.” Every piece from frankies.freds is thoughtfully crafted, turning pre-loved materials into stylish, eco-conscious designs. Whether it's reworked clothing, upcycled accessories, or unique one-off creations, our mission is to inspire a more sustainable future—one re-imagined piece at a time. And it doesn’t stop there! We also have our very own frankies.freds merch, made from 100% recycled materials. So you can support sustainability while repping the brand in style.